Hey you video-eaters, once again we talk about Ministri, who never leave our heart. We recently reviewed their super fresh video Comunque, but today we take a look to the past production.
Tutta roba nostra belongs to their previous album Fuori, (Napoleone showed us its first single Noi Fuori). I have to admit I’ve watched it so many times, and I’m still loving this song. Fabio D’Orta is the brilliant mind who directed the clip, and if you take a look to his works you’re gonna recognize his signature.
There are two main recurrent themes in his production, which I find deeply interesting. Fabio likes to settle his videos into degraded scenarios, in grey suburbs, where there’s no life between decadent skyscrapers. And, usually, there’s something that gives a new impulse to these places, something unexpected, often a highly evocative image. Tutta roba nostra takes place in the northen suburbs of Milan, in Bicocca district. An oppressive atmosphere wraps us while Ministri are preparing something related with a long rope – but we don’t really catch its meaning yet. When the chorus starts, everything happens in an instant. By pulling the rope, a gigantic red rhino explodes from a building, and it’s like -whoa, amazing! And from an explosion to another, more and more enormous animals start populating the streets, and we feel like in a strange dissonant dream, where a new hope enlights concrete landscapes.

Ministri explain that “Milan is our city. [...] it doesn’t even seem something we can call ours. Tutta roba nostra talks about that – one day we could call the world [...] ours, nothing is lost forever. Even if buildings are grey and inaccessible, we can’t stop believing that something beautiful can take birth from them. Fabio D’Orta made our words real, even if it’s just a 4 minutes reality. We hope it’s enough for those who, after seeing it, will believe it to be possible”.

As he often does in his works, Fabio integrates motion picture with 3D animation; the meeting of these two techniques allows him to transform the initial setting from a cold dead place into a poetic one. We recently talked to him in this interview, where he told us the way he approaches to direction, his inspirations and experiences. I’m sure you’ll find his production very inspiring.