WARNING: This video has been identified by Epilepsy Action to potentially trigger seizures for people with photosensitive epilepsy.

 

You have been warned! Kanye West takes things really seriously. This is the fourth and final single from My Beautiful Dark Twisted Fantasy. Kanye wanted different artists for the vocals in this song and he also asked Rihanna and Kid Cudi to join him.

As one would expect from a song titled “All of the Lights,” the music video is essentially a four minute psychedelic laser show. There are also some typographic parts at the beggining in a real neon style.

Going deeply into the video, which is equal parts black and white melodrama and kaleidoscopic solo rave, it uses the style of presenting lyrics in exciting font-faces; we must admit that as most part of the cast is absent, this is a pretty smart solution.

Though, there have been discussions over the web about similarities between some parts of West’s video and the opening titles to Gaspar Noé’s award-winning, anxiety-inducing psychothriller Enter the Void. Almost exactly like Enter the Void, “All of the Lights” features a series of strobe-lit, rapidly edited, full-screen typefaces spelling out the song’s lyrics.

Directed by notorious writer/film maker Hype Williams, the video creates an entertaining visual experience for most viewers; however, not all Kanye fans enjoyed the short film. Photosensitive epileptics, in particular, did not find “All of the Lights” enjoyable.

Kanye West – All Of The Lights ft. Rihanna, Kid Cudi

Artist: Kanye West feat. Rihanna, Kid Cudi
Direction:
Hype Williams
Techniques:
Typography
What's Cool:
Flashing Lights
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Posted by
June 23rd, 2012


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