Directed by Jul&Mat, this video participated at the Barcelona’s Musiclip Festival in 2010 and it won the third prize as Best Videoclip, coming after Kid Cudi’s Pursuit of Happiness.

In this video we can see rows of people, who actually are the members of the band in a periodic repetition, changing the colors of their clothes with the music, like they all form a sort of human sequencer. They are animated with a similar stopmotion effect and, with the use of postproduction programs, it is played a dimentional game between the bodyes, which form shapes and words.

So, we all use to consider that a typographic character could be made of lead, wood, or at least bits, but sometimes it happens to see something strange, like flesh and blood glyphs. If you think about it, this is not the first time! We remember one of the crazy video by Ok GO!, where people join together their feet to form letters, words and even short sentences.
Here the difficulty climbs up to an upper level: it’s not enough to put a foot, the video uses entires bodies to form words and animate them, taking from Kinetic Typography. We can call this Kinetic Bodypography.

Here we can find a making of, with tapis roulant, lots of cameras, light boards, and all the cool stuff you manage while shooting a cool video!

Yeah!