WhoMadeWho and Good Boy! Creative present their last video, which is the conclusion of the “Pitfalls of Modern Man” trilogy: a darkly humorous tale about the modern men who, in the words of Mr. Burns (The Simpsons), would “give it all for a little more”.
 
This is the second time when find WhoMadeWho and Good Boy! on wannaplaydaily.com, do you remind “Keep me in my plane“?
This two-part video – covering the singles “Running Man” and “The Sun” from 2012s “Brighter” album – takes place at a fictional media company “Umlaut Creative” run by WhoMadeWho’s Tomas Barfod, and in every part of the video we can find the technique of slow motion.
The company’s handsome, succesful employees are all smug and content in their cushy worlds of creative class self-righteousness and material prosperity. But when the company’s HR guy makes them fill out a list entitled “10 things to do before you turn 40″ their fragile bubbles burst, confidence turns to envy and envy erupts into violence…
(via Youtube)
 
The dual “Running Man/The Sun” video is an attempt to push the boundaries of the medium even further, by telling a thoughtprovoking story of high complexity in an exiting and original form.