First things first: this is not a regular videoclip. It’s an experience. The video in this post is just the official version for television.
What I will talk about doesn’t just involve the video player: it’s a website that involves the whole browser! What this work does is dare.
There is live footage mixed with web code and interaction with the user.
The live footage is very simple and effective: everything is shot from under a transparent surface and the coreography is created to achieve a kaleidoscopic effect.
Very cool, but is it enough? Of course not! The real stunning feature of this video is the web experience: windows open, close, resize on your screen, creating something that words can’t describe. It unleashes for sure the potentiality of today’s web language.
Then, in the end, when the show is almost over, there is what can be actually called “living typography”: the actors create words with their bodies and your message gets written.
So, what are you doing still here? Go and try it, you won’t regret! All Is Not Lost
Artist:Ok Go Director:Ok Go, Pilobolus, Trish Sie Produced by:Shirley Moyers Typology:Interactive Techniques:Filming from under a surface, Web Coding Programs:Premiere, After Effects What’s new:The music video is not static any more: it’s interactive
[...] peolpe talk about them thanks to their video, often viral. We have already published “All Is Not Lost“, an interactive HTML5-powerade videovlip, and “Needing/Getting“, where they play [...]
[...] peolpe talk about them thanks to their video, often viral. We have already published “All Is Not Lost“, an interactive HTML5-powerade videovlip, and “Needing/Getting“, where they play [...]