Have you lost your mind?.. Apparently the Two Door Cinema Club yes.

The band is a Northern Irish indie rock group from Bangor and Donaghadee, County Down, formed in 2007. The band consists of Sam Halliday (lead guitar, backing vocals), Alex Trimble (vocals, rhythm guitar, beats, synths) and Kevin Baird (bass, backing vocals).

The band’s debut album, Tourist History, was released on 1 March 2010 by French independent record label Kitsuné Music. In the United States, where the band are signed toGlassnote Records, the album was released on 27 April 2010. Tourist History was selected for the Choice Music Prize for Irish Album of the Year (2010) the following year. The band’s second album, Beacon, was released on 3 September 2012.

Starting with a wild-eyed individual using a butcher’s chopper to ominous effect, we soon discover the purpose of his work: he needs the head of TDCC frontman Alex Trimble (and those of bandmates Kevin and Sam) for his big upcoming bowling contest – they are the bowling balls.

Sam Pilling on the making of the video:

“I was really excited to make this idea so thank you to the band, their management and Kitsune for really believing in the project!

“The real challenge was working out how the hell we were physically going to make the heads roll. Tim (the VFX supervisor) and I worked closely together trying to find the best way of achieving all the different VFX shots.

“We had some great advice from some VFX specialists, but its always easier said than done and putting the theory into practice proved to be a problem – one which ended at midnight, the evening before the shoot with pieces of polystyrene littered all over the floor, foam stuffing ripped out of the office sofas and Tim wrapped in a entire 60m roll of bubble wrap, then almost passing out!

“The shoot itself was great fun with a lot of laughs, despite trying to squeeze a 70+ shot list into one day! This was really a testament to the great team of people we worked with so thank you to all involved! You know who you are!!! It was an absolute pleasure working with such talented actors. Ian & Martin completely nailed it and made the stressful experience just that bit easier!

“A massive thanks to the band for being so up for it on the day. They had just played a gig in Brussels the night before, then travelled over night to get to London in time for the shoot. I’m sure the last thing they wanted to be doing was rolling along a hard wooden floor with a cushion stuffed down their backs!

“Everything weird that I asked them to do, they did with a smile! Yes, Alex did lick the bowling pin and Kevin was actually dragged along with his head in the gutter! As for Sam, he just got away with a stern talking to and Ian’s fingers rammed down his throat!”

via PromoNews