The video is set in a fantastic illustrated world, portrays the epic journey of a heartbroken man rambling across a unique landscape which style is amog Pop Surrealism and Victorian/Steampunk aesthetic.
Is strongly related with the song’s lyrics, Chris Do carefully designed a story and look to complement themes consistent with the band’s sound, texture and tone. Indeed he said: “The song’s lyrics inspired the story – a man who’s buried his emotions as a reaction to having been rejected by his lover. By denying his own feelings, he shuts down the pain he feels but sets off a chain reaction of inner turmoil.” A man receives a phone call carrying the news of his breakup, his mood immediately disintegrates and he begins a rambling journey. As the first verse begins, we peer into the inner workings of the man’s body, shows in Soviet-era style. Then, the second character emerges, an inner caretaker: a woman who works fiendishly to repair the various pieces as they slowly deteriorate. The man spins along in a primitive automobile and his heart slowly fills with poison and collapses inside, despite the heroic efforts of his interior guardian angel.
In the story, the two worlds are differentiated by using different looks: a dark and gritty exterior world and an inner one, ethereal and luminous, that slowly disintegrates, acting as a physical manifestation of emotional events. Both settings featured a limited color palette, creating a surreal tone and a somber mood.
The techniques used are different: at first illustration 2D, then 3D design and animation, finally post production.
You can see storyboard, animatic, grayscale, pan test of the video.
Artist:The Raveonettes Director:Chris Do Typology:3D Animation Techniques:Illustration, 2D Animation, 3D Animation Programs:Photoshop, After Effects, 3D design software What’s new:3D illustration brings to animation
