Yoshi Sodeaoka is a musician and psychedelic artist who’s been into numerical art and digital video since the 90′s. So for him, the 90′s comeback and the Internets’ revolution is a given.
Wandering through the internet looking for info about Yoshi I sumbled upon tons of stuff about him: it’s like a superstar himself, much more than Tame Impala (don’t get me wrong, I love the song as well as the video, as well as ’70s), hipsters are going nuts for him. And that’s cool, because he really is someone worth talking about.
As a matter of fact he built his whole career playing with psychedelic effects, with primary colours, unfocus, and maybe lucy-in-the-sky-with-diamonds.
Another brick in the wall of his career is this Tame Impala video: KALEIDOSCOPE video, Analog Synthesized video built with live footages by the silentlights.
“I don’t really think about viewers’ reactions that much when I make things. It’s a personal process, and whatever I make seems to have that sort of hypnotizing effects on people. But that is just sort of coincidental.”
Swirling, analogic-style effects it’s just nothing new, as I said before, late 60′s and 70′s were full of this stuff, but, as our days are used to, who brings something back from the past is as celebrated as if it was him that invented it, and we’re quite good with that. The video is masterly made, the fuzzy guitars, reflect the mood of the video and viceversa the video seems te be indissoluble with the song, as if they were born together, heterozygous twins.

Tame Impala – Elephant

Artist: Tame Impala
Yoshi Sodeaoka
19 September 2012
Swirling, Kaleidoscope, Analogic effects, out of focus
What's Cool:
70's in the noughties
1.00 2 +2
Posted by
October 17th, 2012

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