We are in an important company, properly in the conference room. One of the leaders is showing his properly idea. His PowerPoint have graphs, percentages and charts that demonstrate the growth that the company would have. A marketing and production plan that seems to be perfect. Everyone is excited, all applaud. But soon the images are distorted, the montage goes faster, stop motion, splitting in two and loss of focus come out clear that something is changing: that is no longer a normal business meeting.
Suddenly the atmosphere becomes more erotic, than pornographic, then straight into an sadomasochism show, complete with masks, whips, collars and boundage. The infographics also assume the same tone, but still based on “a company that produces meat of pigs”.
Another change of tone, announced by infographics; the mountage is always quick with noise created by the effects of slight camera movement and constant change of brightness.
Another manager has a more attractive idea: enhance human capital by diversifying production, maintaining the same machinery. He pulls out the axe and is ready to break into pieces his colleagues. Now the company sells pork. Now…!

This is what has made a French collective of artists, Pleix for the music video for Itsu, the British band Plaid.
They combine the uplifting image of food industry with forbidden dreams, the idea of ​​commercializing human flesh with that of keeping a pig as a pet.
The sausages take on phallics, managers become perverts, animal life is sketched and treated as an assembly line. All supported by an interplay of relations between infographics and video 3d.

On the technical side are linked infographics and animation of them, modeling and 3D animation, rhythmic montage, image distortion, stop motion, special effects, video editing.
The reconstruction of 3D is joined with some video part (the people are filming) and it is basic: background has no details as the other objects.
The infographics are both 2d 3d, with a set of overlapping levels between these.
All over the video there are effects of image distortion, doubling, loss of focus. The mountage is often very fast, with strong cut, which alternate moments where it is slower. Is used also the technique of stop motion, a sort of stream of consciousness, with pictures or photographs that alternate.