Alexander Lehmann already worked with Noisia. In fact during a period of three years (from 2007 to 2010) he realized the video for Exodus (Noisia ft KRS One) in which a city is destroyed from the battle between a giant evil robot and an entire army – you can see that here.
Some months ago, after the re-release of their album Split the Atom under Deadmau5′s Mou5trap, they called him again to make another video, the one you can see above. In few months he couldn’t create the same the CGI mayhem he did the previous time, but limits often stimulate creativity, so he decided employ a graphic style which is both simple and effective.
When I first saw it, it immediately remembered me the video for Flying Lotus’s song Kill Your Co-Workers, which has a pretty similiar concept: raw and fast-rendered computer graphics is used as an expressive tool. In addition in Lehmann’s video there are also a dreamy atmosphere given by lighting, some nice phisical interaction between the rocket and the earth and the explosion effects that make the animation more fluid and realistic.
These are just two different interpretations of this graphic style which refers to the early 3d videogames’s aesthetic but I also think there are a lot of possibilities that still have to be explored. I’m looking forward to see who will do the next step.