July Flame is a delicate stop motion video for Laura Veirs, an american delicate song-writer.
 
The animation is soft and smooth, like the most recurrent symbol in the video: the peach. It appears on the matches box, in the flames, on the tree, and it’s the component of fireworks (made from over 180 individual peaches).
The video has 1,804 individual images in it, undoubtedly a long work for Doug Savage, and he say in the description: “The matches are one of my favorite things in the video. I loved drawing the cover. The puppets/set took 3 weeks to design and build and are painted paper glued to a backing. Shooting took 2 weeks.”
You can find some interesting production images in Savage’s flickr.
I assure you that they are worth a click.
 
The director and maker of this videoclip pushed himself over his style, and we think it’s been for the best, his animation for Veirs’s song is a small deep world, where animals are protagonist, and nature is untouched, this scenery is completely different from his previous animations, sign the animator has been thoughtful and meet the style of the singer.
 
Just watch it and be amazed and touched by the story and the sensitivity of the artists.