What do you need to do a perfect “New Lands” video? Here is our personal recipe:

 

• 2 cups of Justice, yes we are talking about the amazing French duo that since 2006 are on the spot thanks to their electronic music. They aren’t new to us in fact we already talked about them here.

• A pinch of CANADA: The agency, based in Spain and represented worldwide by Partizan, has obtained creative excellence in projects in a variety of areas: advertising, fashion, music videos, TV and cultural events.

• A great movie as inspiration: Rollerball. The screenplay is freely inspired by this movie especially the narration where the two teams of athletes are competing in a variety of “bone-crunching” sports including roller hockey, motorcycle racing, football and boxing.

• A good sponsor. Thank you RedBull for the high budget visuals.

 

Shootings have been made in a real stadium in Barcelona and most of the foregrounds made with green screen. Even the shiny and sparkling football ball is green and at the end they added everything during postproduction.

 

You can also see the full video on Vimeo and thanks to RedBullMusic they also provided an accurate “behind the scenes” video.

Postproduction made by Glassworks.

 

Justice – New Lands

Artist: Justice
Direction:
CANADA
Techniques:
3D animation and video editing
What's Cool:
Perfect readjustment between an old movie, a video game and electro music.
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Posted by
July 20th, 2012


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