JJ DOOM is an American alternative hip hop group comprising Jneiro Jarel and DOOM. We can clearly see how this video talks about double personality and how the singer interacts with the video. The split screen differentiates two settings and two different people.

“Guv’nor” is probably our favorite song on Keys to the Kuffs, the excellent new record from JJ DOOM(that’s whiz-kid producer Jneiro Jarel on the beat and cult rapper DOOM handling vocals) and now it’s got a video courtesy Ninian Doff and RizLab. It’s a trippy, mirrored clip that stars the customarily camera-shy DOOM (in a mask you’ll recognize if you’re a Madvillain fan), in his first video appearance in quite a while. The dizzying, industrial vibe of the whole thing perfectly complements the track’s clattering, cut-up synth clang and DOOM’s rollicking verses.

The biggest release in cult rap this year might be this collaborative release from – you guessed it, DOOM and a guy whose initials are JJ, the hyper-creative producer Jneiro Jarel. Keys to the Kuffs, their first record together, doesn’t drop until the 20^th, but you can sample it now, and we highly suggest you do, because it’s so good. JJ’s beats are psychedelic and old-school, built up from chimy, grimy loops and stuttering, bass-heavy percussion. We’re psyched to finally hear full versions of recent hints from DOOMlike “Rhymin Slang” and “Retarded Fren,” but we’re falling hard for the new material, especially “Guv’nor.”