Today i’m going to talk about one video-clip that i do really like, Ready for the Floor from Hot Chip, released in 2008 and directed by Nima Nourizadeh.

When i saw it for the first time, i was impressed by the usage of color and the simmetry games in the scenes.

Starting with that girls dancing in a black and yellow suit on the synth-pop beat,  to the multi color rotating cylinder moving back and forward, everything is so catchy and makes you want to dance.

The singer Alexis Taylor is dressed as the Joker, and the song itself contains references to the Batman movies, like “You’re my number one guy” a sentence from the first Tim Burton’s Batman film as he says in an interview.

 

We can find also a little bit of CGI in this video, well blended with the rest.

There is not a great compositing work on it, just some basic stuff, but as you can notice yourself, the result is pretty impressive.

Now its time to stop talking about it, and get ready for the floor!

Hot Chip – Ready For The Floor

Artist: Hot Chip
Direction:
Nima Nourizadeh
Released:
Jan 2008
What's Cool:
Full of powerful colors!
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Posted by
January 18th, 2013


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