“Happiness” is a folktronica song by the English band Goldfrapp from their fourth studio album, Seventh Tree (2008).
Goldfrapp is an English electronic music duo, formed in 1999 in London, consisting of Alison Goldfrapp (vocals/synthesizer) and Will Gregory (synthesizer).
 
The music video for “Happiness” was directed by Dougal Wilson, a famous director of commercials and music videos. The video features a young man, dressed in a white suit, jumping joyfully in the streets.
This concept is an homage to the “Street Dance” sequence from the 1953 American musical film Small Town Girl (starring Bobby Van), and begins with Alison Goldfrapp sitting on the front steps of a house when suddenly the young man appears jumping up a set of steps next to her. Goldfrapp makes many additional cameo appearances in the video as a black-haired bus traveller, a policewoman, a topiarist, and a braided flower stand keeper. Will Gregory makes similar appearances as, among others, a street sweeper and a postman.
 
Seems like it was all shot in a single sequence, but you can notice some brilliant expedients that cover the cuts (like the car passing by). It’s a great video, which allowed Dougal to win a Mirrorball Award for this video.
And to receive it from Sir Sean Connery in person.
Don’t worry boy in green t-shirt, no one noticed you falling off your bike at 3:08.

Goldfrapp – Happiness

Artist: Goldfrapp.
Direction:
Dougal Wilson.
Techniques:
Fake long take.
What's Cool:
A fake single shot sequence with a large number of cameo and costume changes.
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Posted by
August 26th, 2012


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