Here we have another beautiful video made by Marc Klasfeld. He is the director of many award-winning music videos: Katy Perry, Jay-Z, Red Hot Chili Peppers, Foo Fighters, Nelly, Kid Rock, Iglesias, Justin Timberlake, Jewel are some artists he works with.
In 2011 Klasfeld directed the videoclip of this American indie pop band’s single: We are young, featuring Janelle Monàe.
Technically it’s a swirling collection of slow-motion imagery (bodies flailing, glass shattering and the like) that pops from the screen.
James Montgomery (writer for Mtv) has defined it “a gorgeous, gasp-inducing thing, a swirling, slow-motion snow globe of imagery that gradually envelops the band (and guest vocalist Janelle Monáe). Bodies sail through the air. Bottles shatter and seemingly hang in space. Booming cannons launch glittering bits of detritus skyward. It is, at turns, strangely violent — since, in theory, the video is just a bar fight stretched and slowed across four minutes — slightly touching and, of course, sublimely pretty, the rare marriage of style and substance”.
The band’s members recall the dangers of the shooting: “It was terrifying. There were a lot of moments in the video that I think should have ended a lot worse than they did,” guitarist Jack Antonoff laughed. “I watch the video and I think, ‘Oh God, we really threw ourselves in some real danger there,’ because it’s a bunch of stunt people and then us. And it’s not necessarily healthy to have cake rocketed at your face from an air cannon, but we did it. And we’re in serious tuxedos that are very constricting, so if you want to get away from something quick, you want to be in a sweat suit or something.”
And the frontman Nate Ruess added: “There was a palm tree that flips by [multi-instrumentalist] Andrew [Dost's] head, and I was watching and I had no idea how far away that palm tree was from his head. I was so scared, for real.”
Antonoff said something also about the mood and the inspirations: “We were really adamant about getting back to the heyday of music videos, you know, the mid-’90s, when we were growing up. Videos like [the Smashing Pumpkins'] ‘Tonight, Tonight’ and Spike Jonze’s slow-motion ‘Wax’ video ['California'] … just these videos where it’s not some giant narrative, and it’s not a mini-movie, it’s a cool music video. It’s kind of abstract, but to us, it makes sense.”
Here you can find a making of video.
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