It was 2004 and I was 15. At that time, I began to take my first steps into the Indie Rock scene, I bought my first pair of skinny jeans and weighed 8 kg less than today. Those pants faboulously fit to me, they showed off my fabulous ass and because of that a half high school was in love with me. One day, more precisely, one night, I was exploring the musical context (the same which let me collect a lot of pussy) watching MTV Brand New, when this video appeared on the screen. I dropped all the beer on the couch.
I ignored the existence of Franz Ferdinand, but after those 237 seconds of transmission I remember that I though “These fellas rock, They have to reach success somehow!”
8 years later I can say that I was right.

I was shocked by what this video proposed to my incompetent eyes, and I still have to recover. I stopped counting all the references to art history this work contains, De Chirico’s landscapes, Rodchenko’s poster art, ’40s German propaganda, Leonardo Da Vinci’s sketches, everything is compressed and mixed so well that smells like a masterpiece even a decade after .
The objects appear flawlessly and have a perfect timing, very close to the limit of perfection: I’ll never stop loving the pistons and the industrial presses that overlap each time Paul Thomson (Franz Ferdinand’s drummer) hits his snare.
This video don’t miss anything, even the typography: as well as art history, it is explored in all its facets. This video contains almost all existing typographic fonts: serif, sans-serif, gothic, western, calligraphic, fancy; you could write a thesis of type design.

The techniques used by director Jonas Odell exploit all the expressive possibilities provided by the software After Effects, also used to construct three-dimensional environments characterized by the artistic movements mentioned above.

Well guys, I should not even say, you have to press play and get involved in this piece of history that never ceases to amaze, I’m already at replay number 7 and my ass is awesome again.

Franz Ferdinand – Take Me Out

Artist: Franz Ferdinand
Direction:
Jonas Odell
Techniques:
Composition, Photographic Reticulation
What's Cool:
Art history lesson through Rock 'n' Roll
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Posted by
June 28th, 2012


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