This video reminds me of something really epic happened long time ago. The music video has been shot in Iceland for that early winter feeling with a naked woman, a bunch of scary hunters and a pack of wolves (they could be huskies) roaming the beautiful but desolate landscape.
Then the chorus hits and all digital hell breaks loose with some cool explosions, eruptions and general mayhem punctuating the action to very dramatic effect…
David Guetta plays the back better than any pop star in the world, and in the visuals for his latest single he doesn’t even make the slightest cameo. Instead, behind the direction of Hiro Murai, we follow a hunted she-wolf sprint through the wild.
The director answered to some technical questions about the visual effects:
“I think the way I explained the VFX was by calling it “violently digital”. I told them that it’d be the polar opposite of the organic textures in the locations. We referenced some abstract polygon art, but to be honest I wasn’t entirely sure what it was going to be until we made it. [...]We shot on the Arri Alexa with anamorphic lenses. Most of the time, the camera lived on a steadycam with the operator strapped to an ATV. Larkin Seiple, the DP, and I were often strapped on the same ATV looking over the shoulder of the steady operator. It got pretty crowded at times.”
By the end of the video we see the she-wolf make a transformation into a human form, completing the theme of a woman feeling like prey in society. This isn’t your convential, flashy music video so it may recieve mixed feedback from mainstream fans but there does lie a powerful message in this epic hunt.
Wanna know more details? Check out the
Interview Hiro Murai did with onepointfour.com
[...] We already saw her name here on WPD when we reviewed her videoclips for the songs Breathe MeВ and She WolfВ (this last one feat. David [...]