And here it is the fifth and last single, coming out in October 8th, from the Coldplay’s album Mylo Xyloto.
That’s not the first time we mentioned that bend and its videos.
You could see Trouble, a filmed and illustrated video with animation effects, The Scientist, an example of reverse filming, Strawberry Swing, gigant-illustrated stop motion and, from the same album, Mylo Xyloto, Every Teardrop Is a Waterfall, that joins stop motion and filming.

The video is directed by Mark Osborne, american film director, writer, producer, animator and Guggenheim Fellow (2004); he has directed the famous animation film Kung fu Panda, and More, a short film using stop motion animation. He is now working at The little Prince, that will be out in 2014.

This animated video for Hurts Like Heaven is the prequel to the story of Mylo Xyloto, which will be told through the six issues of the comic series Mylo Xyloto, distributed with the famous Bongo Comics owned by Matt Groening’s in February 2013. (You could pre-order the comic now here).

The videoclip tells the rebellion — colorful but ruthless — of a graffiti gang against the oppressive regime of Major Pettigrew, an alien planet. At the same time there is an intersection with the love story of Lela and Aiko, two gang’s members. To know how it will end, all that remains to do is to wait.

Going beyond the critics that accuse of cutting the song and use the video as an advertising medium for comics, we can not ignore the success technical and artistic side of this video clip.
The illustrations are well managed in space, the choice of camera movements between these creates dynamism and depth.
Colors vs Black, Animation vs Static: colors of the video and animation’s choices are in line with the concept, as you can see, for example, that all the color bands maintain a slight animation. (And color bands is the fil rouge of all Coldplay’s album, too!)
Everything is well calibrated, and of course, you would like to know how the story will end!