Today we suggest you something directly from USA: Calyx & TeeBee‘s Pure Gold.

Have you ever shot on film? If yes, probably it’s clear in your mind what instagram recreates in digital on your phone camera: a plenty of effects that try to imitate what happens when “something goes wrong”.
A lot of colour, lights, less contrasts. That’s what the director of this music video did. His name is Andrew J Attah.
There’s not more than this: pure postproduction, because of course the video was shot in digital.
What is interesting is also the plenty of faces that the director shot: in the final part of the montage we are able to count a lot of close-up of common people fron New York city (the location where this hip-hop music video took place).