Not everything is what it seems.
As we can see in this video of Benga what initially seems to be an animation with a cute character, referring us to a simplified chromatic  of the music video “Seven Nation Army” by The White Stripes, and completely innocent, becomes a mechanical activity of torture.
You were not expecting that, were you?

This video presents us with a terrifying journey into a clap factory. A story a rather funny that has a touch of black humor.
It has a reduced color palette and vectorial drawings, in simple lines. The details of expression, of the characters are very well done, as well as the movements with the beats of the music. It is also a video that takes us to the spirit of sound through the animation frames arranged at fast speeds giving us a glimpse of several planes from the factory.

A strange sequence of events, but creative.
The fact that this is a continuous cycle is also very interesting because it has no beginning or end and makes you want to see the video forever.

This video is from the hand of director Kristofer Ström, who is also an animator and illustrator, known for his work in several videos and products of different natures, such as books or t-shirts. We already talked about him at 10th of May. Part of his work can be found at – ljudbilden.com.