Vava Voom it’s the perfect sound for this music video. There are a lot of effects and editing work in here and since the Ghost Robots agency never disappoints us, the whole result is a blast.

 

First of all they put in the background some animations with spirals of colors, tunnel visions and animated explosions…secondly they used 3d typography for the words “vava voom”, 3d anaglyph filter ( to put out it quite simply: the red and cyan contours) and some kaleidoscope effects with 2 or multiple reflections.

Bassnectar teamed up with Lupe Fiasco to record the single “Vava Voom,” trying to create the best mix between hip hop, trance and dubstep. I personally think this is the reason why the video couldn’t have been done in any other way: it really fits perfectly with all the visual effects.

 

To quote Rolling Stone :

“Bassnectar started working on the party banger on his tour last year, and he knew he needed to call the combination of styles “Vava Voom” before the song had even been produced. After trading tracks with Lupe Fiasco, the two got together for a few days in an L.A. studio to start recording the song. “[Lupe] was doing this crazy double-meaning story over the track, talking about hypnosis while waving his arms in the air as if casting a spell,” Bassnectar explains. “‘Vava Voom’ is where life shifts into time-warp speed, but you find yourself in an almost slow-motion trance.”

Bassnectar – Vava Voom ft. Lupe Fiasco

Artist: Bassnectar
Direction:
Joey Garfield
Production:
Ghost Robot
Techniques:
Video editing and AfterEffects
Typology:
Animation
What's Cool:
Many effects well mixed with a touch of dubstep
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Posted by
May 17th, 2012


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