The PARTY company collaborated with the Japanese band Androp to create their new music video in a really intercative way. First of all “Bell” is a flash game made with Maya renderings. Everything begins when users head to the website where they can type in a message to a follower, connecting via Twitter. The words typed are used to puzzle a typographic illustration of an animal that get’s bigger according to how many prints your message has got. Although there’s no scoring, the idea of the game is to avoid the obstacles (also made of letters) lest the characters of your message become randomly replaced one by one. So at the end is really hard to deliver the whole message to the friend’s house.

We found also a really nice video that shows really well how the developers worked with the animation of the animals and the enviroment mapping.

 

“These days, communications are established so easy and fast, using technologies such as mobile phone, email, Twitter, etc.,” they explain on their website. “So for a change, we thought it would be interesting if we can create an entertainment about the journey to deliver their message.” It’s practically impossible to maintain your original message throughout the journey, and “Bell” plays out like a musical game of telephone.

 

Musicians are increasingly pushing creative boundaries with projects like this that provide interaction with their fans. Besides a successful indie rock band signed to Warner Music Japan, consider Androp a group a highly conceptual multimedia artists.

Androp – Bell

Artist: Androp
Direction:
PARTY
Techniques:
Interactive Game
Typology:
Interactive
What's Cool:
Running messages
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Posted by
May 7th, 2012


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